Twitter Marketing : Strategy
Twitter should be a part of marketing strategy. It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans.
But with 500 million tweets sent every day, you need to be strategic and savvy in order to win (and hold) your audience’s attention.
How to create a Twitter marketing strategy
SOCIAL MEDIA
You should always approach social media with a plan of action, and Twitter is no different. Understanding how the platform works and how it fits in your overall social media strategy is the key to success.
You should also audit brand compliance for existing accounts. Is the Twitter handle the same as your other social media accounts? Are your bio and profile picture on-brand? Did someone forget to update your header image after your 2017 Holiday Campaign, and now— whoops!— it’s advertising a promotion that’s several years out of date?
You need a social media style guide to keep your communications clear and consistent. Guidelines also help you onboard new team members, and prevent mishaps and mistakes on social media.
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