What is Instagram marketing?

Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.

Similar to Facebook and Twitter, everybody who creates an Instagram account has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, and commenting on or liking photos or videos. The in-app filters and editing options Instagram offers make the app unique because it was the first app to offer in-app editing to this extent.

Instagram Stories

Instagram released Instagram Stories, a feature that allows users to post photos and videos in a slideshow format that’s only visible to that user’s followers. Similar to Snapchat stories, these disappeared after 24 hours, as opposed to a normal Instagram post (which only disappears if the user or Instagram deletes or archives it). Stories don’t show up in a user’s Instagram grid but, instead, are indicated by a colored circle around the user’s profile picture.

Advertising on Instagram

Did you know that 2.2 percent of Instagram users will interact with an ad. This tops all social media networks, with Facebook coming in second at 0.22 percent. Additionally, by 2020, more than $4.5 billion in mobile ad revenue will be generated by Instagram alone. Other social media networks don’t even come close to this.

Whether you're a small business or a large corporation, learning how to advertise on Instagram will be nothing but beneficial when you're trying to broaden your audience.